Launch preparation
Anime Paradox reached 20,000+ concurrent players at its January 2026 launch, following eight months of work with Lunmei. The Discord community reached 60,000 members around launch.
Lunmei built the game. Melo supported community development, marketing coordination and launch preparation. Community work began months before release, while creator outreach and campaigns followed development milestones.
Coordinating the release
Starting early gave the team time to build a community and coordinate announcements with the game's readiness. The launch combined the developer's production work with an established audience and a coordinated marketing schedule.
- Q2 2025
Partnership kicks off
Lunmei brings Melo on board. Game is in development, but launch strategy starts now.
- Q3 2025
Community building begins
Discord goes live. We start growing an audience before most people know the game exists.
- Q4 2025
Marketing ramps up
Content creator partnerships, social campaigns, teasers. Coordinated with development milestones.
- Jan 2026
Launch day
January launch reached 20K+ concurrent players and a Discord community of 60K members.
After launch
The launch figures above are historical results, not current player counts. Ongoing operations involve updates, community feedback and balance work. This article does not announce a future update date.
