Melo Interactive acquired Devil Hunter, a Chainsaw Man-inspired action RPG, and immediately assumed full control of live operations. This acquisition adds a live game with an active player base to our portfolio, requiring immediate operational handover and optimization.
The numbers
Pre-Acquisition Metrics:
- 3.4M+ total visits across the game's lifetime
- 36.5K+ favorites demonstrating strong player retention
- 18K+ concurrent players at peak times
- Active Discord community with engaged player base
- Cross-platform support (Roblox, Mobile, Xbox)
Game Specifications:
- Genre: Action RPG
- IP: Chainsaw Man-inspired
- Platforms: Roblox, Mobile, Xbox
- Status: Live and operational
The live operations transition
Upon acquisition, Melo Interactive immediately took over all live operations responsibilities:
Server management
- Infrastructure Control: Assumed management of all game servers and hosting
- Performance Monitoring: Implemented our monitoring systems for uptime and performance tracking
- Scaling Operations: Optimized server capacity to handle peak player loads
Content updates
- Update Pipeline: Established regular content update schedule
- Bug Fixes: Took over all bug reporting and resolution workflows
- Balance Patches: Implementing data-driven balance adjustments based on player metrics
Community management
- Discord Operations: Managing the existing Discord server (discord.gg/devilhunter)
- Player Support: Handling player tickets and support requests
- Community Events: Planning and executing in-game events and community activities
Monetization
- Revenue Optimization: Analyzing and optimizing monetization strategies
- Economy Management: Balancing in-game economy and progression systems
- Analytics: Tracking conversion rates, ARPPU, and revenue metrics
Marketing and growth
- Player Acquisition: Managing advertising and discovery campaigns
- Retention Programs: Implementing retention strategies based on player behavior data
- Cross-Promotion: Leveraging Melo's portfolio for cross-game promotion
Operational improvements
With Melo's operational infrastructure in place:
- New All-Time Peak: 52K+ concurrent players after the acquisition, up from 18K+ before it
- Faster Response Times: Reduced time-to-fix for critical issues
- Data-Driven Decisions: Implementing analytics dashboards for real-time decision making
- Resource Allocation: Dedicated team members for liveops, community, and development
- Long-Term Roadmap: Establishing clear content pipeline and feature roadmap
Ongoing LiveOps priorities
The operating priorities are:
- Consistent Updates: Regular content drops and balance patches
- Better Support: Improved player support response times
- Growth Optimization: Data-driven player acquisition and retention
- Technical Stability: Enhanced server performance and reliability
Devil Hunter continues operating live while we optimize operations, improve player experience, and plan future content expansions under Melo's management.
