The challenge
When Melo Interactive came onboard, GHOUL://RE had been sitting at around 20 million visits with no updates for months. The game had potential, but needed serious investment to reach its full capabilities.
Our approach
We committed to months of consistent updates, improving every aspect of the game:
- Complete Combat Overhaul: Rebuilt the combat system from the ground up
- Content Expansion: Added new areas, enemies, and progression systems
- Technical Optimization: Improved performance and reduced load times
- Community Engagement: Regular communication and feedback integration
The strategic shutdown
After months of updates, we made a bold decision: temporarily shut down the game to work on a massive update. This allowed our team to focus entirely on delivering a transformative experience without the pressure of maintaining live servers.
The results
The numbers speak for themselves. After reopening, GHOUL://RE achieved exceptional metrics:
- 93.1 minute average playtime (93rd percentile - over 1,000% above genre average)
- 14.86% Day 1 retention (92nd percentile - +33.7% improvement)
- 13.33% Day 7 retention (99th percentile - top 1% of all RPGs)
- 3.29% payer conversion rate (90th percentile - +725.9% increase)
- 700.2 Robux ARPPU (88th percentile - +637.1% above average)
Key takeaways
Sometimes the best path forward requires stepping back. The shutdown strategy, combined with relentless focus on quality, transformed GHOUL://RE from a forgotten title to one of the top-performing RPGs on the platform.